THE PHILOSOPHY

SIR was established in 2013 in Vietnam, at the time we realized that there were no such fashion brands in Vietnam that had a tailor-made spirit matching international professional standards. SIR delivers a contemporary fashion style based on Italian tailoring and uses high-quality fabrics of European. With the message “Dress like a breath”, SIR wishes to convey a spirit of dressing liberally, confidently and elegantly. Each outfit specially built by SIR will make the man more perfect and luxurious.

“ADAPTE” CLASSICAL STYLING

Combining knowledge of Italian dress style and experience of living lifestyle in Vietnam, SIR chooses a youthful and elegant tailoring style for men. Typically, suits and sport jackets with soft shoulder structure ‘spalla camicia’ and natural hugging style to create comfort when wearing and bring high applicability from the working environment to everyday life. Or like the design of pleated trousers and chinos with high backs that beautify the proportions of the overall outfit and bring a bit of a classic touch to the style.

PREMIUM EUROPEAN FABRIC

SIR exclusively distributes fabric collections of major fabric houses in the world such as Loro Piana and Ariston, two long-standing Italian fabric brands that create high-end suits and trousers with elegant designs. We have other partners in Europe such as WEBA and Alumo of Switzerland who specialize in supplying premium cotton fabrics to produce luxurious and high-performance business shirts.

FABRIC BRAND AND
OUR FAMOUS GLOBAL PARTNERS